The Market Tab

What the Market tab is for

The Market tab shows you how your listing compares to similar nearby listings, so you can see at a glance whether you're priced competitively, and how your actual booking performance stacks up against what's happening around you.

The percentile price band chart

This chart plots your listing's own price over time against the market's 25th-to-75th-percentile price band.

To understand what that band means: imagine lining up all the comparable nearby listings' prices for a given date, from lowest to highest. The 25th percentile is the price where 25% of those listings are cheaper and 75% are more expensive. The 75th percentile is the price where 75% of listings are cheaper and only 25% are more expensive. The band between those two points represents the "typical" middle range of what similar listings nearby are charging — not the very cheapest or very priciest outliers, but the broad middle of the market.

By plotting your own price line against this band, you can see at a glance whether you're priced:

• Within the typical range (your line falls inside the band),
• Above the typical range (your line sits above the band), or
• Below the typical range (your line sits below the band).

This is a quick way to sanity-check your pricing without having to manually compare listings yourself.

The ADR gap

ADR stands for average daily rate — the average nightly price actually earned, as opposed to just the listed price. The Market tab shows your ADR gap, which is the difference between your listing's ADR and the market's median (the middle value) price.

This tells you not just whether your listed prices look competitive, but whether what you're actually earning per night, on average, is running ahead of or behind the typical nearby listing.

Occupancy compared to the market, by booking window

The Market tab also shows your occupancy — the percentage of your available nights that are booked — compared to the market average. Rather than showing this as a single number, it's broken out by booking window: how far in advance a stay is, grouped into ranges like 0-13 days out, 14-29 days out, and so on.

Why it's broken into windows instead of one line

Occupancy naturally looks different depending on how far ahead you're looking. A date 90 days out might show low occupancy simply because most guests haven't booked that far ahead yet — not because there's a problem with your pricing. A date only a week away, on the other hand, tells you much more about your near-term performance, since most of the booking activity for that date has likely already happened.

By breaking occupancy into these windows, the Market tab lets you compare like with like — your close-in occupancy against the market's close-in occupancy, and your far-out occupancy against the market's far-out occupancy — instead of one blended number that could be misleading on its own.